农垦社区旅游投资意愿特征及其形成机制研究——以呼伦贝尔垦区为例

doi:10.13959/j.issn.1003-2398.2018.06.017

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Abstract Community's participation with capital in tourism is crucial for remodeling human-nature relationship in RA (reclamation area), thus, promoting the transformation development of reclamation area needs us to study the willingness to invest in tourism among families in RA. In this paper, we developed a comprehensive analysis framework focusing on influence mechanism of the willingness to invest in tourism among families in reclamation area. Specifically, with an integrated conceptual framework including geography theory and TPB (theory of planned behavior), and an integration methodology consisted of Semantic Web, Pearson γ 2, K-means cluster, Bonferroni analysis, SNK comparison and two-step Logistic regression model. This research taken the RAH (reclamation area of HulunBuir) as an empirical case. Results shows that:1) The tourism investment willingness of the RAH community shows three distinct characteristics:geographical proximity, middle-aged subjectivity, and livelihood path dependence. 2) From the subjective factors affecting the investment tourism of residents in the RA, risk perception, prospect perception, community norms, policy norms, internal control and external control forces respectively generate risk aversion mechanism, prospect expectation mechanism, acquaintance transmission mechanism, institutional identification Mechanism, efficiency promotion mechanism and competitive incentive mechanism. 3) For communities with different objective conditions, the formation mechanism of their willingness to invest in tourism is similar and different.

Key words： willingness to invest in tourism influence mechanism reclamation area HulunBuir

Received: 14 December 2017

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2018.06.017 OR http://rwdl.xisu.edu.cn/EN/Y2018/V33/I6/132

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